Rockwell Automation Fair At Home


Dates: November 16-20, 2020
Location: Virtual

Creating a new world-class experience for Automation Fair 2020 to showcase the power and value of our IT/OT expertise.

The Automation Fair At Home experience will feature the newest solutions and innovations, the opportunity to interact with technology experts and executives, participate in engaging hands-on labs, training sessions, industry focused forums, and keynote presentations, and network with leading professionals in the field.

Registration is now open - Register today!



Automation Fair At Home Overview


The At Home Automation Fair Experience

Training and Development
The Automation Fair At Home® experience offers hands-on training sessions and thought-provoking presentations to help you conquer your industry challenges. These sessions are presented by experts from Rockwell Automation, our PartnerNetwork™ members, and forward-thinking professionals. Learn how they can improve your expertise and skillset.

To review the complete Session Catalog and add sessions to your calendar, please click here. Sessions are filterable by company, industry, job level, job function, product offering, and session type. Using the filters is strongly recommended given the numerous sessions included in the catalog. While information about the Hands-on Labs is available in the catalog, labs cannot be purchased until Automation Fair Registration opens on October 1st.

For customers without access to a corporate credit card, click here to register for Hands-on Labs through Buckles-Smith via purchase order. Your purchase order number is needed in advance to complete registration

Frequently Asked Questions



The At Home Automation Fair Experience


As Rockwell continues to prioritize the health and safety of partners, distributors, customers and employees, they have made the decision to host the annual Automation Fair event primarily virtually this year. If conditions improve, Rockwell will be looking at how to also safely host small group experiences and meetings at their headquarters facility in Milwaukee, in addition to the virtual experience.

Following the success of the ROKLive virtual event, we are confident in Rockwell's ability to create dynamic and engaging virtual experiences for customers, partners and distributors.

The Automation Fair At Home experience will include technical training, product and technology showcases, customized demos for customers and industry forums, in addition to keynotes, trade show experiences and more.

Following the event, the online experience will be available on-demand for six months until June 2021.


Training and Development


Bold Conversations

It’s no secret that inclusion and diversity are good for business. But how do you create a sustainable culture change to maximize your employees’ potential and your bottom line?

Our Bold Conversations on Inclusion & Diversity sessions will feature a variety of thought-leaders discussing how culture, community outreach, supplier diversity and a focus on talent can impact your business.

Bring your questions and your curiosity. We can’t promise easy answers, but we will promise authentic discussion.


DX Strategists

Now, more than ever, innovation, creativity and agility are paramount for industry. In the DX Strategists track presentations, we want to inspire innovation through shared experiences and community development. We’re bringing together visionaries in industrial digital transformation at this new world-class experience to showcase the power and value of our IT/OT expertise.

Join this elite community of digital pioneers and…

  • Learn how to drive measurable business outcomes by hearing from industry leaders in interactive discussions
  • See how you can take advantage of the new business models being discovered through the use of emerging technologies

Industry Forums

We’re living in unprecedented times. The pace of change is fast and furious and companies across the globe are stepping up in unique ways to better serve their customers. Join us for 60-minute moderated panel discussions where leaders from your industry will discuss how they are defining, transforming, and innovating their next.

  • Automotive and Tire
  • Chemical
  • Food and Beverage
  • Life Sciences
  • OEM
  • Oil and Gas
  • Power and Energy
  • Metals
  • Mining
  • Water Wastewater

Hands-on Labs

Get hands-on experience with the latest technology and product enhancements. These interactive training labs cover the portfolio of products from Allen Bradley, Rockwell Software, and products offered by our PartnerNetwork members.

Hands-on labs will be offered daily, focused on the newest hardware and software technologies. To view the complete Session Catalog and Hands-on Labs schedule, please click here.

Hands-on labs are reserved for customers and are limited to two labs per person. Registration for labs is required and cost is $99 per lab payable by credit card. If you do not have access to a credit card, click here to request that Buckles-Smith register on your behalf. Please have a PO number ready prior to submitting the request. Buckles-Smith cannot guarantee lab availability when registering on behalf of a customer.


Process Solutions User Group

Digital transformation is rapidly changing multiple process industries and the platforms as we know it. Success requires seamless and secure connectivity between the equipment and the enterprise, as well as the ability to contextualize and analyze the wealth of data available from all levels of the control system.

The Process Solutions User Group track will showcase how Rockwell Automation® is leveraging input from its users to help drive our latest releases of the PlantPAx® DCS, Batch, and supporting process solutions. The PSUG track will include the follow sessions:

  • Ask the experts
  • Customer Sessions
  • Hands-on Labs
  • Keynote presentations
  • Product and Technology Sessions

Product and Technology Sessions

These sessions provide a deep-dive into the technical aspects of the newest industrial automation technologies, and include cutting-edge use cases and demonstrations.

Product and technology sessions will be presented by Rockwell Automation and members of the PartnerNetwork. Sessions will cover the following topics:

  • Industries and solutions
  • Information Software
  • Innovations
  • Products and technologies

Frequently Asked Questions


When and where will the 2020 Automation Fair® At Home event take place?
Automation Fair At Home will take place as follows:

  • DATE: Automation Fair At Home will take place November 16-20, 2020.
  • LOCATION: Automation Fair At Home will take place within an interactive digital environment – attendees can login from the comfort and safety of their own space and device. The online experience be available on-demand for six months until June 2021.
    Conditions permitting, we are also exploring the option of safely hosting small group experiences and meetings in our headquarters facility in Milwaukee, in addition to the virtual experience.
  • TIME ZONE: Automation Fair At Home sessions and offerings are scheduled in Central Time.

When will the event agenda and session schedule be available?
Event details will be announced as they become available. Please see below for an event overview. Click to review the complete Session Catalog and add sessions to your calendar.

When will registration open for Automation Fair At Home?
Registration will open on October 1st. Registration is required to gain access to the event and to on-demand presentations, which will be available until June 2021.

Is there a cost to attend Automation Fair At Home?
There is no cost to attend the overall event. Hands-on labs will cost $99 per lab and will be limited to two per customer attendee.

Will the virtual event be available on-demand after November?
Yes, the event will be available on-demand for six months until June 2021. This includes access to the virtual exhibit hall, product and technology sessions, the DX Strategists track, industry forums, general sessions, and keynote presentations.

What types of sessions will be offered at Automation Fair At Home?
Automation Fair At Home will feature technical discussions, interactive labs and presentations, including the following:

  • NEW! Bold Conversations on Inclusion & Diversity
  • NEW! DX Strategists track
  • Forums focused on the following industries: automotive and tire, chemical, food and beverage, life sciences, OEM, oil and gas, power and energy, metals, mining, and water wastewater
  • Hands-on labs
  • NEW! Perspectives keynote presentations
  • NEW! Process Solutions User Group track, including ask the experts, customer sessions, hands-on labs, keynote presentations, and technical sessions
  • Product and technology sessions presented by Rockwell Automation and members of the PartnerNetwork

Do I have to register to attend specific sessions at Automation Fair At Home?
You do not have to register to attend product and technology sessions, the DX Strategists track, industry forums, general sessions, or keynote presentations. Due to capacity limits, registration is required to attend hands-on labs. Please note that the hands-on labs are reserved for customers only. Each customer may attend two labs.

Do I need specific equipment to participate in the hands-on labs?
Hands-on labs will be conducted via the Rockwell Automation Cloud Based Infrastructure (RAcbi). You will connect to remote hardware for any hardware-based sessions. You do not need any specific equipment to participate.

What is AltspaceVR and how will it be used at the event?
AltspaceVR is a virtual reality platform available for free through the Windows store. To install, a non-corporate email address is needed (gmail, etc.). AltspaceVR will host the interactive networking experience at Automation Fair.

What VR headsets can I use?
AltspaceVR is compatible with Oculus, HTC Vive, and Windows Mixed Reality (WMR) headsets.

Does AltspaceVR work on Mac products?
No, AltspaceVR does not work on Mac products.

Do I need a VR headset for this experience?
No, you may use 2D mode on your laptop (Windows 10) instead of a VR headset.

Are Professional Development Hour credits available?
Yes, product and technology sessions presented by Rockwell Automation are eligible for Professional Development Hour credits, including any accessed ‘on-demand’ from November 2020 through June 2021.

Will there be an in-person element of Automation Fair?
Rockwell Automation may host a small number of customers at their headquarters location in Milwaukee, WI if conditions permit and customers are willing to attend.

When will we know if there will be an in-person event?
An announcement will be made the first week of November.

Who should I contact if I have additional questions?
Please reach out to Buckles-Smith or Allied Electric at info@buckles-smith.com or marketing@buckles-smith.com.